Job Overview
Location
Remote
Job Type
Full-time
Category
Marketing
Date Posted
May 28, 2026
Full Job Description
đź“‹ Description
- • The User Acquisition Manager (Google Ads) will own and scale a new growth channel for Ruut, building the Google Ads function from near zero to become a major driver of user acquisition and revenue, with a clear path to leadership as Google Lead.
- • Day to day, the role involves launching and scaling Google Ads campaigns (UAC/App Campaigns, Search, YouTube, Demand Gen, PMax) for the mobile app, optimizing Web2App quiz funnels, owning P&L metrics (CAC, LTV, payback, contribution margin), leading creative strategy with data-driven testing, running funnel and landing page experiments, and establishing scalable processes for the channel.
- • Ruut is a fast-growing digital sports coach startup that began with running, has achieved 60x scale in under a year, and is expanding into new sports verticals with a mission to lower barriers to entry in sports through digital coaching; the team includes elite athletes and Olympians, operates with high autonomy and ownership, and aims to become the #1 brand for athletes in the US market.
- • The person will achieve deep expertise in performance marketing for mobile apps, build and lead a high-impact acquisition channel, develop leadership skills through ownership and team-building, and grow into a senior leadership role by delivering measurable scale and unit economics on Google Ads.
🎯 Requirements
- • 3+ years in performance marketing / user acquisition
- • Minimum 1–2 years of Google Ads experience specifically on mobile applications (not just web/e-commerce)
- • Proven experience scaling Google Ads budgets without CAC degradation
- • Experience with Web2App funnel optimization (audiences, landing pages, quizzes, creatives)
- • Strong grasp of unit economics: CAC, LTV, payback, ROAS, contribution margin
- • Strong analytical skills with ability to work independently with data (SQL / Looker / Amplitude is a plus)
- • English proficiency at B2+ level
- • High autonomy and ownership mindset — comfortable operating with hypotheses and plans rather than waiting for direction
🏖️ Benefits
- • Career growth — culture of rapid advancement with regular promotions based on performance and initiative
- • All-inclusive office in Kyiv with meals, walking paths, silent rooms, and other amenities
- • Relocation package to Kyiv or Warsaw including financial support, realtor assistance, and city adaptation help
- • Top-tier social package — market-competitive compensation, 20 days paid leave, FOP/Diia.City options, paid sick leave, health insurance, and meals provided in offices
- • Well-being program — compensation for therapy sessions, plus in-office yoga and meditation classes
- • Support during wartime — ensured safety, stability, and continuity of work, plus involvement in Ukraine recovery initiatives
Skills & Technologies
About Universe Group Ltd
Universe Group is a UK-based specialist recruitment and workforce solutions provider, operating across sectors including engineering, construction, energy, and technology. The company delivers tailored staffing services such as contract, permanent, and temporary placements, alongside managed service programmes and payroll solutions. With a focus on skilled and technical roles, Universe Group supports clients in sourcing niche talent while offering candidates career development and compliance support. The business emphasizes long-term partnerships, regulatory adherence, and industry expertise, serving both public and private sector clients. Headquartered in the UK, it operates through a network of consultants and dedicated service teams to meet evolving workforce demands.
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