Vice President Product Marketing

Birch Finance Inc.

Job Overview

Location

USA - Remote - Oregon

Job Type

Full-time

Full Job Description

📋 Description

• Develop and execute a differentiated product marketing strategy and messaging framework that will resonate with employees, customers, prospects, channel partners and analysts.
• Using market data, customer insights and competitive intelligence, collaborate with product management to align on product strategy and roadmap.
• Successfully plan and execute product launches, ensuring that products are brought to market effectively and efficiently. Producing marketing content such as blog posts, whitepapers, videos, and social media content to generate interest and educate the market about the product.
• Research, document and enable the GTM teams on the competitive landscape. Be the evangelist for Nextiva’s differentiation internally and externally. Conduct market research to inform product strategy and competitive positioning.
• Guide content creation for product marketing materials, including sales plays, sales enablement tools, website content, demos and case studies etc.
• Oversee customer feedback loops to inform product development and marketing strategies.
• Manage Nextiva’s relationships with key industry analysts to ensure we are well positioned in core reports. Manage regular briefings, demos and inquiries.
• Work closely with the strategy team and CEO to optimize pricing and packaging. Make recommendations on pricing models that will optimize revenue and profitability. Conduct thorough competitive pricing analysis.
• Partner with Learning & Development to equip all the sales team (direct & channel) with the knowledge, training, and resources they need to effectively sell the Nextiva platform, including sales training, certification, sales plays, objection handling, competitive intelligence
• Build and lead a high-performing product marketing team, providing direction, support, and fostering collaboration

🎯 Requirements

• Technical background and clear understanding of a product's life cycle
• Ability to coordinate across many teams and perform in a fast-moving environment
• Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple and intuitive communications

🏖️ Benefits

• Competitive salary and performance bonus
• Comprehensive health, dental, and vision insurance
• 401(k) with company match
• Flexible remote work options
• Professional development stipend
• Generous paid time off

Skills & Technologies

Remote

Ready to Apply?

Apply Externally

You will be redirected to an external site to apply.

Birch Finance Inc.

Visit Website

About Birch Finance Inc.

Birch Finance is a financial technology company that analyzes credit-card spending to recommend the best cards for maximizing rewards and benefits. Its mobile app and web platform connect securely to users’ accounts, track purchases across categories, and use machine-learning models to suggest personalized upgrades or new cards. The service aims to help consumers earn more cash-back, points, and travel perks while avoiding annual fees that outweigh rewards. Birch partners with card issuers for affiliate revenue but presents offers transparently, prioritizing user savings. Founded in 2015 and headquartered in San Francisco, the company serves U.S. cardholders nationwide.

View Company Profile

Get more remote jobs like this

Subscribe to the weekly newsletter for similar remote roles and curated hiring updates.

Weekly remote jobs and featured talent.

No spam. Only curated remote roles and product updates. You can unsubscribe anytime.