Video Buyer (Mensch)

📋 Description

• • As a Video Buyer at WPP Media, you will play a pivotal role in shaping the success of our clients' television advertising campaigns. This position offers a unique opportunity to take ownership of the strategic direction, continuous development, and effective execution of impactful TV advertising solutions.
• • You will be responsible for deeply understanding client objectives and the specific parameters of their advertising budgets. Your primary task will be to ensure these goals are translated seamlessly into successful TV campaign implementations. This will involve close collaboration with account management teams and the video planning department to align strategies and execution.
• • A core aspect of this role involves end-to-end responsibility for TV advertising placements. You will manage the entire lifecycle of media buying, from initial negotiation to final placement, making a central contribution to the overall success and effectiveness of each campaign.
• • To ensure seamless operations and optimal campaign performance, you will proactively coordinate and maintain strong communication channels between internal WPP Media teams, external service providers, and relevant market participants. This cross-functional collaboration is key to overcoming challenges and maximizing opportunities.
• • You will actively engage with traditional TV media channels and marketers, building and nurturing a robust professional network. This market contact is essential for staying abreast of industry trends, identifying new opportunities, and securing favorable placements and partnerships.
• • A significant part of your role will be the strategic selection and purchase of TV advertising inventory. This will be guided by campaign objectives and contractual agreements, with a sharp focus on achieving the best possible cost-efficiency and performance metrics. You will be adept at negotiating terms and conditions to maximize client value.
• • Continuous monitoring and analysis of campaign performance are critical. You will conduct ongoing campaign tracking and reporting, identify key insights, derive concrete optimization strategies, and implement these adjustments in real-time to enhance ongoing campaigns. This data-driven approach ensures campaigns remain effective and adapt to market dynamics.
• • This role requires a proactive approach to learning and development. You will be expected to quickly grasp new concepts and subject areas, applying your knowledge pragmatically to real-world scenarios. This adaptability is crucial in the ever-evolving media landscape.
• • You will demonstrate strong teamwork and collaboration skills in your daily work, communicating clearly and effectively with a diverse range of stakeholders, both internally within WPP Media and externally with clients, media partners, and vendors.
• • A genuine enthusiasm for the television medium and its evolving forms is essential. You should be passionate about the power of TV advertising and open to exploring its new manifestations and integrations within broader media strategies.
• • A strong analytical mindset and excellent numerical proficiency are required, alongside advanced skills in Microsoft Office, particularly Excel, for data analysis, reporting, and campaign management.
• • You will embody a structured, communication-strong, and responsible approach to your work, ensuring all tasks are managed efficiently and effectively.
• • By joining WPP Media, you become part of a global network that is at the forefront of marketing and advertising innovation. You will have opportunities for continuous professional development, learning from industry leaders and contributing to transformative growth for the world's leading brands.
• • We foster a culture of diversity, inclusion, and belonging, where every employee is valued and has the opportunity to grow. Your contributions will be recognized, and you will be part of a supportive and collaborative team environment.