Video Editor & Animator

📋 Description

• • Own the full post-production journey for Fresha Academy – turn scripts, raw footage and screen recordings into polished, binge-worthy educational videos that empower 130,000+ beauty & wellness businesses worldwide to master Fresha’s platform.
• • Craft high-impact motion graphics, kinetic typography, icon animations and 3D elements that simplify complex SaaS workflows into clear, visually engaging lessons; every transition, lower-third and micro-interaction must feel unmistakably “Fresha”.
• • Partner daily with the Product Education Content Lead, Product Managers, Designers and Videographers to storyboard concepts, lock creative direction and ensure each video aligns with global brand guidelines, tone of voice and measurable learning outcomes.
• • Manage a rolling slate of 10–15 concurrent projects—from bite-sized feature tutorials to multi-chapter certification courses—balancing tight turnaround times with pixel-perfect quality; build and maintain a tidy, searchable asset library so teammates can self-serve.
• • Champion data-driven storytelling: analyse viewer drop-off, engagement heat-maps and NPS feedback to iterate on pacing, visual metaphors and on-screen prompts that boost completion rates and knowledge retention.
• • Jump behind the camera when needed—capture talking-head segments, product walkthroughs and B-roll in our in-house studio; light, mic and direct non-actors to ensure footage arrives edit-ready.
• • Evangelise best practices across Fresha’s 15 global offices: create reusable After Effects templates, produce style-guide micro-demos and run lunch-and-learn sessions so regional teams can localise content without breaking brand consistency.
• • Contribute to broader marketing campaigns—repurpose Academy videos into snackable social assets, GIFs and short-form ads that drive app installs and merchant sign-ups across Instagram, TikTok and YouTube.
• • Stay ahead of industry trends—experiment with emerging formats (vertical 9:16, interactive branching, AR overlays) and new toolsets (Blender, Lottie, AI-driven rotoscoping) to keep Fresha’s content fresh and future-proof.
• • Uphold inclusive design principles: ensure subtitles, colour contrast and audio descriptions meet WCAG 2.1 standards so every merchant, regardless of ability, can learn and thrive on Fresha.