Video Team Lead

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� Description

• • Lead & inspire a 5-person powerhouse video team that produces 90 % of Hostinger’s YouTube advertising assets. You’ll run weekly 1-on-1s, quarterly growth reviews, and daily stand-ups to keep every editor, motion artist, and sound designer aligned, motivated, and leveling-up.
• • Own the full creative pipeline—from brief to storyboard, animatic, rough cut, color grade, VFX, SFX, final delivery, and post-campaign debrief—ensuring every frame is on-brand, on-message, and optimized for CTR, CVR, and ROAS.
• • Be the bridge between data and creativity: translate performance dashboards into clear, actionable creative direction. When an ad’s hook rate drops, you’ll know whether to shorten the first three seconds, swap the thumbnail, or rewrite the supers before the next iteration.
• • Step into the edit bay yourself when stakes are highest. Whether it’s crafting a killer YouTube hook, rotoscoping a tricky shot, or designing kinetic typography that pops on mobile, you stay hands-on and set the bar for craft excellence.
• • Champion a culture of experimentation. Launch A/B tests on hooks, formats, and CTAs; document learnings in a living playbook; and evangelize wins across marketing squads so the entire org benefits from your team’s insights.
• • Manage resource calendars, workload balancing, and asset libraries like a pro. You’ll forecast bandwidth two sprints ahead, flag bottlenecks early, and keep naming conventions so clean that anyone can locate version_final_FINAL_v3 in under ten seconds.
• • Collaborate daily with PPC buyers, copywriters, designers, product marketers, and campaign managers to ensure every visual story ties back to Hostinger’s core value props and customer pain points.
• • Drive continuous upskilling: curate Reforge modules, invite guest speakers, run internal workshops on emerging AI tools (Runway, Midjourney for storyboards, ElevenLabs for VO), and set personal OKRs that turn juniors into mid-weights and mid-weights into seniors.
• • Monitor YouTube ABCD guidelines, platform policy shifts, and cultural trends so Hostinger’s ads never feel stale or out-of-touch. You’ll brief the team on meme culture one day and the latest Shorts algorithm tweak the next.
• • Uphold ruthless file hygiene: version control via Frame.io, color-managed workflows in DaVinci, and LUFS-normalized audio so every deliverable is technically flawless and ready for global deployment.
• • Present creative concepts and performance recaps to senior leadership, translating complex metrics into clear narratives that secure buy-in for bigger budgets and bolder ideas.
• • Foster psychological safety: celebrate smart failures, run blameless post-mortems, and ensure every voice—from intern to senior editor—is heard in brainstorms.
• • Keep the customer obsession flame burning. You’ll host quarterly “Meet the Client” sessions where real users tell their hosting stories, ensuring your team’s next ad speaks directly to the solopreneur at 2 a.m. trying to launch her first Shopify store.
• • Stay ahead of the tech curve: evaluate new cameras, codecs, cloud-rendering solutions, and AI-driven rotoscoping to cut production time without sacrificing quality.
• • Own the annual video roadmap, aligning creative sprints with product launches, seasonal campaigns, and global market moments like Black Friday or Ramadan, ensuring Hostinger’s message lands everywhere from São Paulo to Seoul.