VP Business Development

📋 Description

• • As the Vice President of Business Development at Tinuiti, you will be instrumental in driving significant new business growth and scaling revenue across our core solution areas, including performance marketing, commerce media, and digital transformation.
• • This executive leadership role demands a strategic visionary who can set the overarching sales strategy, cultivate robust pipeline momentum, and ensure disciplined, high-impact execution across all stages of the sales funnel, from initial prospecting to client acquisition.
• • You will be a key architect of growth, aligning our sales motions with emerging market opportunities and ambitious revenue objectives, acting as both a strategic leader and a hands-on contributor.
• • A primary responsibility is to own a substantial revenue target and consistently secure new business for the organization, demonstrating a deep understanding of paid media strategy, activation, and performance outcomes.
• • You will excel at positioning our comprehensive suite of solutions, ensuring they directly align marketing investments with measurable, tangible business impact for our clients.
• • The role requires you to independently lead complex B2B sales cycles from end-to-end, encompassing discovery, in-depth audits, strategic proposal development, skillful negotiation, contract review, and seamless onboarding.
• • You will be adept at delivering insightful paid media audits and crafting compelling strategic proposals that resonate with client needs and business goals.
• • A core competency will be building persuasive, insight-driven business cases that are meticulously tailored to achieve specific client objectives, showcasing your ability to translate data into actionable strategies.
• • Exceptional organizational and detail-oriented skills are paramount, enabling you to expertly balance multiple complex tasks simultaneously with ease and precision.
• • You will engage in consultative discovery, adeptly diagnosing underlying client or prospect business challenges early in the sales process to build trust and identify opportunities.
• • Prioritizing client needs will be crucial, translating these requirements into structured, strategic solutions that address their unique pain points and growth aspirations.
• • Your ability to ask intelligent, layered questions will guide conversations effectively, uncovering hidden growth opportunities and demonstrating a deep understanding of their business.
• • You will craft and deliver cohesive, compelling narratives that clearly connect client challenges to our proposed strategies, desired outcomes, and ultimately, a successful close.
• • A significant portion of your success will depend on your ability to generate pipeline, with a target of at least 20% of your pipeline originating from proactive, strategic prospecting efforts.
• • You will be responsible for re-engaging lost prospects and dormant clients, revitalizing relationships and uncovering new avenues for business.
• • Driving cold outreach with confidence, credibility, and relevance will be a key skill, ensuring that initial engagements are impactful and productive.
• • Adherence to established sales processes and methodologies is expected, ensuring consistency and efficiency in your approach.
• • Maintaining rigorous Salesforce hygiene is critical to support accurate forecasting and provide valuable data for organizational decision-making.
• • You will partner effectively cross-functionally, collaborating with teams such as onboarding and delivery to ensure a smooth and positive client transition post-sale.
• • You will expertly identify customer needs and tailor solutions to solve them within negotiations, adeptly protecting margin and optimizing resource allocation.
• • The role requires the ability to interpret complex market dynamics, retail trends, and performance data to inform sales strategies and client recommendations.
• • Strong fluency in retail media KPIs and measurement frameworks is essential for developing effective strategies and communicating value.
• • You will be skilled at translating analytical insights into compelling commercial narratives that drive client buy-in and demonstrate ROI.
• • Experience in building and managing a robust pipeline from initial prospecting through to closing deals is a must.
• • Accurate revenue forecasting and a high degree of CRM discipline are expected for effective business management.
• • Confidence in navigating complex negotiations and intricate deal structures will be vital for securing favorable outcomes.
• • Exceptional presentation and storytelling abilities are required to effectively communicate value propositions to diverse audiences.
• • Strong writing skills are necessary for crafting persuasive proposals and strategic recommendations.
• • The ability to tailor messaging to both executive-level stakeholders and cross-functional teams is crucial for successful engagement.
• • This is a 100% remote role, offering flexibility and the opportunity to work from anywhere within the USA.