VP, Events Activation

📋 Description

• • As the VP, Events & Activation at BJAK, you will be instrumental in shaping and executing a dynamic, high-impact event and activation strategy designed to drive significant policy quote requests and customer acquisition across Southeast Asia. This pivotal role requires a visionary leader with a hands-on approach, capable of conceptualizing, planning, and flawlessly executing a diverse range of physical activations. You will be the driving force behind creating memorable brand experiences that not only capture attention but also translate directly into tangible business results for our leading insurance platform.
• • Your core responsibility will be to define, secure, and execute a comprehensive calendar of events, sponsorships, and activations. This includes, but is not limited to, owned branded events, participation in major industry conferences, exclusive customer appreciation nights, engaging mini-concerts, impactful exhibitions, and community-focused roadshows. You will also be responsible for developing and managing co-branded programs that extend our reach and enhance our market presence.
• • A significant part of your role will involve end-to-end management of all physical activations. This encompasses the critical tasks of venue sourcing, meticulous vendor negotiation, contract execution, and the seamless orchestration of all logistical elements. Ensuring that every event is executed flawlessly, is highly scalable to meet demand, and strictly adheres to all local regulations is paramount.
• • Maintaining absolute adherence to BJAK's brand guidelines across all physical assets and event touchpoints is non-negotiable. You will ensure that every interaction, from the initial invitation to the post-event follow-up, reflects the premium quality and innovative spirit of the BJAK brand.
• • A key objective is to deliver a premium, engaging customer experience that actively educates consumers on the unique benefits of utilizing an insurance aggregator like BJAK. You will craft narratives and experiences that resonate with our target audience, simplifying complex insurance concepts and highlighting the value proposition of our platform.
• • You will establish and implement rigorous measurement frameworks for every event, setting clear Key Performance Indicators (KPIs) that go far beyond simple foot traffic. This includes metrics such as Cost Per Quote (CPQ), Event-Generated Conversion Rate, and other relevant business outcomes that demonstrate direct impact on lead generation and sales.
• • Presenting hands-on performance reports to the executive team will be a regular duty. You must be adept at demonstrating the tangible business Return on Investment (ROI) of activation spending, clearly articulating how event initiatives contribute to BJAK's growth objectives.
• • Intense collaboration with the broader Marketing teams is essential to ensure a seamless conversion funnel. This involves managing event-specific technology for efficient on-site lead capture, implementing effective post-event nurturing strategies, and ensuring a smooth handover of qualified leads to the sales channel for immediate follow-up.
• • You will be expected to be a hands-on leader, deeply involved in the planning, logistics, and on-the-ground execution of events. This role demands a proactive, problem-solving attitude and a willingness to roll up your sleeves to ensure success.
• • Managing remote teams, external agencies, and a diverse range of vendors will be a critical aspect of your leadership. You must demonstrate a proven ability to guide these stakeholders to deliver high-quality results consistently and on time, even across different geographical locations within ASEAN.
• • This is an opportunity to make a significant impact in a fast-growing, innovative company. You will have the autonomy to shape our event and activation strategy, contributing directly to the success of a leading Southeast Asian fintech brand. Your work will be highly visible, with direct accountability for driving measurable business outcomes in a dynamic and exciting market.