VP, Go-to-Market Strategy & Execution

GoodRx, Inc.

Job Overview

Location

Remote USA

Job Type

Full-time

Full Job Description

📋 Description

• The VP, Go-to-Market Strategy & Execution will lead the development and execution of GoodRx’s commercial go-to-market strategy for Pharma Solutions, defining how the organization brings its solutions to market through market positioning, commercialization strategy, product monetization, and cross-functional execution.
• Day to day, the role involves defining end-to-end GTM strategy, leading product launch planning and execution, developing launch frameworks (market readiness, sales enablement, messaging, customer engagement), establishing repeatable GTM processes, and driving collaboration across sales, product, marketing, and customer success teams.
• GoodRx is the leading prescription savings platform in the U.S., trusted by over 25 million consumers and 750,000 healthcare professionals annually, providing access to savings at over 70,000 pharmacies and helping consumers save nearly $75 billion on prescriptions since 2011.
• The person in this role will learn to scale commercial operations in a high-growth healthcare technology company, refine value propositions for pharma solutions, measure GTM effectiveness through KPIs, and contribute directly to revenue growth from new offerings while working closely with the Chief Commercial Officer and President of Pharma Solutions.

🎯 Requirements

• 12+ years of experience in commercial strategy, go-to-market leadership, or product commercialization
• Experience working with pharmaceutical manufacturers, digital health platforms, or healthcare technology companies
• Demonstrated success launching and scaling B2B healthcare or pharma solutions
• Strong understanding of pharmaceutical market access, commercialization, and brand strategy
• Proven ability to lead cross-functional initiatives across product, marketing, and sales teams
• Excellent executive communication and stakeholder management skills

🏖️ Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• Unlimited vacation and 13 paid holidays
• Mental wellness and financial wellness programs
• Fertility benefits and generous parental leave
• Pet insurance and supplemental life insurance

Skills & Technologies

iOS

Android

Remote

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GoodRx, Inc.

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About GoodRx, Inc.

GoodRx is a U.S. healthcare technology company that gathers and publishes prescription drug prices and discount coupons. Founded in 2011, the company operates a price-comparison platform and mobile app that aggregates negotiated rates from pharmacy benefit managers, allowing consumers to locate lower-cost medications at nearby pharmacies. Revenue comes primarily from fees paid by pharmacies and PBMs when consumers redeem its coupons. The company went public in 2020 and also offers telehealth and mail-order pharmacy services.

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