VP, Marketing

📋 Description

• • As VP of Marketing at Alternative Payments Ltd., you will lead the development and execution of a scalable, revenue-driving marketing engine for a fast-growing FinTech company transforming B2B payments for service-based businesses.
• • You will own go-to-market strategy across key verticals including MSPs, accounting/CAS firms, commercial field services, staffing agencies, and wholesale distribution, defining ICPs, positioning, and messaging while aligning with Sales and CEO on revenue targets.
• • You will build and scale multi-channel demand generation, own full-funnel performance metrics, lead brand and category positioning, drive partner and product marketing, and manage marketing operations and a high-performance team.
• • You will have the opportunity to shape the company’s market narrative, influence product roadmap, scale marketing as a core growth driver, and grow your leadership impact in a collaborative, innovative startup culture.