VP Marketing, London

📋 Description

• • As the VP Marketing for London, you will be instrumental in defining and executing the overarching marketing strategy for BJAK's operations, with a particular focus on London and the broader Southeast Asian (SEA) markets. This pivotal role demands a strategic thinker with a hands-on approach, capable of driving growth through innovative digital, brand, content, and campaign initiatives. You will be the driving force behind user acquisition, retention, and brand awareness, directly shaping how millions of users perceive, engage with, and trust our cutting-edge application platforms.
• • You will lead and meticulously coordinate cross-channel marketing campaigns, leveraging a diverse range of platforms including Meta (Facebook/Instagram), Google Ads, TikTok, YouTube, and Customer Relationship Management (CRM) systems. Your expertise will be crucial in planning and executing performance marketing initiatives, with a sharp focus on key performance indicators (KPIs) such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), and conversion rates. Success in this role hinges on your ability to not only set these targets but also to consistently achieve and exceed them.
• • A significant part of your responsibility will involve building and scaling a robust content marketing engine. This includes conceptualizing and overseeing the creation of compelling blog posts, engaging video scripts, persuasive landing pages, and impactful campaign messaging. You will be the guardian of the BJAK brand voice and positioning, ensuring consistency and resonance across all platforms and touchpoints. This requires a deep understanding of brand storytelling and the ability to translate strategic objectives into creative assets.
• • You will manage the entire creative production process, working collaboratively with internal teams, external agencies, and freelance professionals. This involves providing clear direction, managing timelines, and ensuring the delivery of high-quality creative assets that align with brand guidelines and campaign objectives. Your ability to foster strong working relationships and manage external partners effectively will be key.
• • Data analysis and market trend interpretation will be at the core of your strategic decision-making. You will be expected to dive deep into performance data, identify actionable insights, and translate these into strategic improvements for ongoing and future campaigns. This data-driven approach ensures that marketing efforts are continuously optimized for maximum impact and efficiency.
• • Collaboration is paramount. You will work closely with product, design, sales, and data teams to ensure that marketing strategies are seamlessly aligned with overarching business goals and product roadmaps. This cross-functional synergy is essential for driving holistic business growth and ensuring that marketing efforts support product launches and feature rollouts effectively.
• • You will have full ownership of the marketing calendar, budget, and resource allocation. This requires making astute, ROI-driven decisions, prioritizing initiatives that deliver the greatest return, and managing financial resources responsibly. Your financial acumen and ability to justify marketing spend will be critical.
• • Supporting go-to-market (GTM) efforts for new products and features will be a key aspect of your role. You will contribute marketing expertise to the launch process, ensuring that new offerings are effectively introduced to the market and gain traction quickly. This involves developing launch strategies, creating promotional materials, and coordinating campaign activities.
• • BJAK operates in a fast-paced, high-growth environment. You will thrive here if you are a proactive 'doer' who rolls up your sleeves and executes with speed and precision. You should possess the ability to lead a team and collaborate effectively across creative, product, and tech departments. Decision-making should be data-informed, with a relentless focus on optimizing for impact and achieving tangible outcomes, whether that's user sign-ups, revenue generation, or engagement metrics.
• • Comfort with ambiguity and the ability to bring structure and momentum through decisive action are essential. You must be able to move fast, think creatively, and adapt quickly when faced with unexpected challenges or shifts in the market. Thinking like an owner and demonstrating a willingness to go the extra mile are highly valued attributes. This role is for someone who is not afraid to take initiative and drive results in a dynamic setting.
• • Your experience should encompass both strategic planning and hands-on execution, demonstrating a proven track record in performance marketing, digital strategy, and leading cross-functional campaigns. A strong understanding of paid media channels (Facebook, Google, TikTok), SEO, content marketing, and CRM is vital. You must be adept at leading creative production across various digital formats, including video, static imagery, and copywriting. Strong data literacy is non-negotiable, enabling you to analyze results and translate them into clear, actionable decisions. Experience in managing budgets, agencies, and external vendors is also a requirement, alongside excellent communication, project management, and stakeholder engagement skills.
• • This role offers a unique opportunity to shape the future of a leading Southeast Asian fintech brand, contributing directly to its growth and success in a highly competitive landscape. You will be empowered to make significant decisions and see the direct impact of your work on a regional scale.