VP of Growth Marketing

Fitt Insider Inc.

Job Overview

Location

Remote (US)

Job Type

Full-time

Full Job Description

📋 Description

• As VP of Growth Marketing at a real-food nutrition company focused on regeneratively raised meat snacks and supplements, you will own the entire growth engine to drive scalable, profitable customer acquisition and retention in a mission-driven DTC brand.
• You will architect and run a modern DTC growth system across paid acquisition, organic/ founder-led growth, creative strategy, affiliate + partnerships, lifecycle + retention, and offer + funnel design, leading a cross-functional team to drive new customer growth, CAC efficiency, and LTV expansion.
• You will join a purpose-driven company crafting honest, impactful food products, supported by Fitt Talent Partners, a specialized recruitment firm for top health and wellness companies, operating in a remote-first US environment.
• You will build scalable growth playbooks, lead high-performance teams in paid, retention, creative, affiliates, and brand partnerships, and master advanced DTC metrics and attribution to drive first-order profitability and long-term brand value.

🎯 Requirements

• 6+ years of DTC eCommerce Growth experience (CPG / VMS highly preferred)
• Expert understanding of building repeatable, scalable growth systems, not just paid ads
• Team leader and people manager, capable of driving channel-level performance
• Expert knowledge of how to efficiently scale new customer acquisition for a subscription-heavy CPG brand
• World-class creative strategist: can build frameworks for ad creatives, angles, hooks, messaging, understand landing page CRO best practices
• Shopify ecosystem expert (Platform functionality, apps, integrations)
• Expert knowledge of advanced DTC marketing metrics (nCAC, aMER, iROAS, etc)
• Experience leveraging next-gen attribution tactics / platforms for incrementality testing / MMM modeling (Haus, Prescient, Triple Whale, Northbeam)
• Very strong retention knowledge, especially around driving subscriber LTV / churn reduction
• Deeply analytical and comfortable modeling first-order profitability and ROAS vs LTV
• Ability to design and test landing pages, page components and UX/UI enhancements as part of an ongoing CRO process
• Can manage external agencies and contractors while owning outcomes
• Care deeply about health, food, and building a brand with integrity
• Prefer low-ego, remote, async work environments

🏖️ Benefits

• Opportunity to own and scale the entire growth engine of a mission-driven real-food nutrition brand
• Lead a cross-functional growth team and shape the culture of speed, ownership, and relentless iteration
• Work remotely in a low-ego, async environment focused on health, food integrity, and brand impact
• Direct impact on customer growth, CAC efficiency, LTV expansion, and subscription-first monetization
• Access to cutting-edge DTC tools and platforms for attribution, creative testing, and funnel optimization
• Chance to architect growth systems that combine paid, organic, creative, and retention levers at scale

Skills & Technologies

Remote

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Fitt Insider Inc.

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About Fitt Insider Inc.

Fitt Insider Inc. is a media and data company that covers the business of fitness and wellness. Through newsletters, podcasts, market research reports and a searchable database, it tracks funding, M&A, emerging brands and consumer trends across gyms, nutrition, wearables, digital health and active lifestyle sectors, serving investors, operators and job-seekers with actionable insights.

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