VP of Marketing

📋 Description

• • As VP of Marketing at Sweed AB, you will lead the strategic launch of the company’s rebrand and new ‘Dispensary Operating System’ (DOS), shaping the narrative that positions Sweed as a market leader in the cannabis retail POS space and driving measurable growth in market share over the next three years.
• • You will own Sweed’s positioning and messaging across all channels, lead go-to-market strategy for product launches, build sales and customer success enablement tools, drive lifecycle marketing for adoption and retention, conduct competitive intelligence and win/loss analysis, represent the company externally through thought leadership, and mentor and scale the marketing team into a high-performing GTM engine.
• • Sweed AB is a US-based, remote-first company with over 230 employees globally, pioneering a unified cannabis retail platform that integrates POS, eCommerce, Marketing, Analytics, and Inventory Management into a single DOS solution, committed to simplicity, compliance, and improving access to medicinal cannabis.
• • In this role, you will develop a living messaging framework, create tiered GTM launch systems, build a central product marketing hub, deliver regular market intelligence briefings, and directly influence product strategy alongside the CEO, CRO, and CFO—growing your impact as a strategic marketing leader in a high-growth, mission-driven industry.