Marketing Lead (f/m/d) German Speaking

Nelly Sweden AB

Job Overview

Location

Berlin

Job Type

Full-time

Full Job Description

📋 Description

• Marketing Lead (f/m/d) German Speaking at Nelly Sweden AB in Berlin, responsible for elevating product positioning, launch, and monetisation at the intersection of GTM/Revenue, Product, and Branding/Design.
• Day-to-day responsibilities include translating complex product features into compelling stories, owning the Nelly website end-to-end as a lead-generating asset, maintaining consistency across website, landing pages, sales materials, and launches, aligning positioning with pricing and packaging, developing educational and trust-building content, producing content for paid channels like Meta Campaigns, ensuring digital presence reflects company direction, planning and executing B2B marketing campaigns around product launches and seasonal moments, owning end-to-end narrative from positioning brief to live campaign, defining rollout strategies and launch sequencing, crafting compelling launch narratives, and ensuring launches drive adoption, pipeline, and revenue impact.
• Nelly is a Tech Company building technology to simplify healthcare operations for medical practices, turning messy processes into smart, automated workflows powered by AI, with a mission to empower over a million medical practices and improve patient lives; backed by €50M in Series B funding and scaling fast to become Europe’s leading healthcare fintech.
• In this role, you will develop strategic marketing expertise in B2B healthcare technology, master end-to-end product launch execution, strengthen cross-functional collaboration with Product and Sales teams, refine positioning and narrative development skills, gain experience in competitive analysis and market research, and drive measurable commercial outcomes tied to win rates, launch performance, feature adoption, and expansion potential.

🎯 Requirements

• Business-fluent German and English required
• Minimum of 3 years in (Product) Marketing, Growth, or commercial roles
• Proven 0 → 1 channel building experience
• Proven 1 → scale optimisation experience
• Close collaboration experience with Product and Sales teams
• Experience in competitive analysis and market research
• Strong positioning and narrative development skills
• Ability to translate product complexity into commercial value
• Structured, analytical thinking
• Clear and persuasive written communication in German

🏖️ Benefits

• BVG ticket or a Swapfiets membership for urban mobility
• Urban Sports membership for fitness, stretching, or sauna access
• Top of the line working equipment provided
• 500€ Learning and Development (L&D) budget
• Flexible hours and hybrid work setup in central Berlin
• Up to 4 weeks of workation allowance for remote work from inspiring locations
• Cozy, dog-friendly office with mandatory good vibes
• Fridge stocked with cold drinks and snacks
• Celebration of diversity and inclusive hiring practices encouraging applications from all genders (f/m/d)

Skills & Technologies

Senior

Hybrid

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Nelly Sweden AB

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About Nelly Sweden AB

Nelly Sweden AB is a Swedish e-commerce company that operates the fashion and lifestyle retail site Nelly.com. The company sells clothing, shoes, accessories, and beauty products aimed primarily at women aged 15-30. Founded in 2003, Nelly offers a mix of private-label and external brands, shipping across Europe. The company is headquartered in Borås, Sweden, and is part of the Boozt Fashion Group since its acquisition in 2020.

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